On Saturday, March 8th, we celebrated something truly special—our first-ever Natalie Borton Designs store opened its doors in Solana Beach! Located at 349 N Hwy 101, our new space is more than just a store; it’s an extension of everything we believe in — thoughtful design, effortless style, and a shopping experience that feels as good as it looks.

A Grand Opening to Remember

The grand opening event was nothing short of magical. Alongside the debut of our store, we hosted a Reed Vintage Reworked pop-up, and an Art in the Find Styling Studio open house with trunk shows from Freda Salvador and Ozma — two brands that share our love for timeless, well-made pieces. We also had the best champagne from We Drink Bubbles, and the most insanely beautiful food from The Juiciest Fruit. It was a day of community, connection, and, of course, great style.

Why Solana Beach?

Opening a space on Hwy 101 in Solana Beach has been an absolute dream come true. The walkability, the ocean air, and the charming energy of the area made it the perfect place for us to set up shop. Plus, the architecture and layout of the space allowed us to create something truly unique — an open, airy store with skylights, wood ceilings, and a laid-back yet elevated feel. It’s a space that feels like us.

What You’ll Find in Store

We’re excited to offer our full Natalie Borton Designs collection here, along with exclusive, in-store-only pieces you won’t find online. (You can take a peek at them here.) One of the biggest joys of having a physical store is giving you the opportunity to touch and feel the products in person — something that isn’t possible when shopping online.

A Personal ‘Pinch Me’ Moment

Seeing our sign on the building for the first time was a surreal moment — one of those “pinch me” milestones I’ll never forget. This store represents so much more than a physical space; it’s a tangible extension of everything I’ve built with this brand over the years. I can’t wait for you to step inside, explore, and connect with what we’re creating here.

Come Visit Us!

We’re officially open Monday through Friday, 10 AM - 4 PM, and we’ll be adding weekend hours this summer. We also have several events planned this year, so be sure to subscribe to local updates here to be in the loop! Whether you’re a longtime supporter or new to the brand, we’d love for you to stop by, say hello, and experience Natalie Borton Designs in a whole new way.

See you soon in Solana Beach!

xx Natalie