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Minimalist, California-inspired jewelry designed for everyday wear. Each piece is handmade in limited quantities in San Diego with new designs released weekly. When you buy something from my shop, you can rest assured that you are one of a small group of people who owns it!

My personal style could be described as casual-chic. I favor matte over shiny metals, gold over silver, and neutrals over bright colors and that is definitely reflected in the pieces we sell. Design-wise, I am often most inspired to add something to our collection when getting dressed and thinking about what kind of jewelry I'd like to be wearing. I am especially drawn to simple yet conversational jewelry that makes an understated statement (if that's even a thing?). My hope is that the pieces we sell in our shop will be cherished items in your wardrobe that you reach for over and over again because they just work with what you have in your closet. After all, even jeans and a t-shirt can look suddenly put-together with the addition of a chic pendant necklace.

I source our materials from local independent shops and various online marketplaces. Many of the beads I use are from local bead sellers who curate their supply from all over the world, though I gravitate toward those made by artisans in Africa. 

Each piece is handmade in some way, shape or form from my home studio during preschool days, evenings and those oh-so-precious midday baby nap times. 

I donate a portion of all sales to NEDA, The National Eating Disorders Association. Learn more here.


The Ashlyn Carter Vlog
Vlogger Ashlyn Carter kindly allowed me to give her viewers a peek into my life as a creative mom (as well as a mini tour of my home office space!) We chat about family, what inspires me, and how I fell into the jewelry business. 

Verily Magazine
I was so honored to be interviewed for a Verily Magazine brand feature. The article really captures me and my business so well and I'm thankful they took the time to share it with their readers!

For styling inspiration, a peek into my life and, my business behind the scenes, and all kinds of California vibes be sure to follow along on Instagram at @natalieborton 

Photo by Sydney Roach