I believe you're capable of great things and that what you look like is the least interesting thing about you.

Hey, i'm natalie

I'm the founder and designer behind Natalie Borton Designs, where I design minimalist, California-inspired jewelry for everyday wear. I'm also a co-founder of The Shoppe Guide, an online marketplace and community built to educate, champion, and support small businesses. Both as a shop owner myself and as a consumer, small business is something I'm extremely passionate about.

I'm an Enneagram 3 with a 2 wing, and nothing makes me happier than helping others know their worth and live confident, whole-hearted lives of freedom — both personally and professionally. 

While I'm a big fan of fashion and exploring personal style — and have spent the past 6 years immersed in it career-wise — I also believe that what we look like is the least interesting thing us and that we are capable of so much more than we realize in life.


COMING SOON | An online marketplace and community built to educate, champion and support small businesses. Learn more here.


Minimalist, California-inspired jewelry designed for everyday wear. Ethically and sustainably made in limited quantities in San Diego and Kenya. Learn more here.


Let's stay in touch...

Every week I'll share a personal note, things that are inspiring me, small business products I'm loving, confidence-boosting resources and more.