Lou Hoops

Our demi-fine jewelry is crafted with high-quality materials designed for beauty, durability, and everyday wear.

• Sterling Silver – Made with 92.5% pure silver, this classic, hypoallergenic metal is known for its timeless appeal.
• Gold-Filled – A high-quality alternative to solid gold, gold-filled jewelry features a thick layer of 14k gold permanently bonded to a base metal. It offers lasting durability, resists tarnish, and is perfect for daily wear.
• Vermeil – Our vermeil jewelry features a thick layer of 18k gold (at least 2.5 microns) over a solid sterling silver base. It offers the luxurious look of gold with the longevity of sterling silver, making it a premium, high-quality choice.
• Brass – A warm, golden-hued metal with vintage appeal, brass naturally develops a patina over time. Regular polishing helps maintain its bright finish, or you can embrace its evolving character for a lived-in, organic look.

To keep your jewelry looking its best:

• Remove jewelry before showering, swimming, or exercising.
• Avoid direct contact with lotions, perfumes, and harsh chemicals.
• Store in a dry, airtight container when not in use to prevent tarnish.
• Sterling Silver & Gold-Filled: Clean gently with a soft polishing cloth.
• Vermeil: Avoid abrasive cleaning. We recommend using a soft cloth to maintain the gold finish.
• Brass: Use a polishing cloth, Brasso or a mix of lemon juice and baking soda to restore shine if desired.

With proper care, your jewelry will maintain its beauty and longevity for years to come.