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WHO: Natalie Borton x ADVOCATE [The Label] x Madewell
WHEN: Friday, November 19, 4-7pm
WHERE: Madewell, UTC Mall, San Diego

We hope you'll come hang out and mingle, as well as get early shopping access to the Everyday Luxury Collection. A perfect opportunity to get your holiday shopping done by Thanksgiving!


I'm the founder and designer behind Natalie Borton Designs, where I design minimalist, California-inspired jewelry for everyday wear.

I've always loved making videos (as a kid I'd make music videos with my cousins and friends) and now I do that professionally — mostly for my own jewelry brand, but also for other brands sometimes like Jenni Kayne, Cuyana and Krewe.

I co-founded The Shoppe Guide, an online resource, shoppe, and community built to educate, champion, and support small businesses. 

I believe that what we look like is the least interesting thing about us, that our worth is innate, and that every day we get is a gift.




Learn more >



Let The Shoppe Guide help you shop small this season with luxe, quality gifts for loved ones — and yourself! The gift guide includes 36 gift ideas, plus several exclusive discount codes. It will be delivered instantly to the email you provide.


- Jamie varon

"Imagine the woman you want to be. Think of what her daily life, her habits, and routines would be. Start showing up to those habits and routines, start building them, step by step, and day by day. You don't become her like magic. You build her. Start building."